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The major challenges which we are facing include:

Growth Drivers

An entrepreneur with more a decade’s worth of experience in the fashion industry, Neerja Lakhani is a creative powerhouse with a keen sense of contemporary aesthetics, business acumen and retail strategy.

That glamour has faded and so have sales in the last few years. The show was canceled last year, and shares of Victoria Secret’s parent have gone from triple digits less than five years ago to a quarter of that today.

The Columbus, Ohio, company will keep the remaining 45 percent stake.

The product portfolio of Leather Talks includes lifestyle, bridal accessories, travel, gifting and Go Custom. Our USP is quite simple. We believe in making innovative and functional products. Our target group is mostly Millennials, but we have everything for other age groups as well. We have accessories for everyone between 25-55 years of age.

While the men’s and women’s segments in sportswear are growing fast, the kids segment is also registering a respectable growth. Tell us about how the modern consumer perceives kids’ wear. What are some of the most important factors influencing buying decisions in sports and athleisure wear segment?

LimeRoad aims to open 3,000 offline stores in the next 3 years with the vision to take high street fashion to every town in India. The brand plans to open 20 new stores in the next 3-6 months, primarily in the northern and eastern belt.

Implementation of well-established payment platform and consumer authentication was another big hurdle we experienced. Digitisation comes with fraud and cyber risks which can easily target companies to be a victim of malware. Be it the data theft or malicious customer targeting brands, we ensure extra attention to try and be safe from these malicious activities. They are a threat not only in terms of time consumption and financial losses, but also in terms of market credibility.

“The proposed fund raise from IFC and promoter entity, would be inter-alia utilised towards enhancing stake in subsidiaries and associates of FLFL and debt reduction,” the company said.

USP: Clovia is a full stack lingerie brand, which controls every part of its supply chain from mind-to-wardrobe. The brand procures raw material, design in-house, manufacture in thirdparty facilities working exclusively for them, ensure their own 4 level quality controls and sell through a host of direct sale channels. Every product that Clovia creates is first made in small quantities, monitored via a state-of-the-art backend technology, which predicts future sales (based on sales patterns and customer feedback) and recommends what further quantities should be produced. This leads to a true fast fashion brand that is low on cost (as the middlemen are cut out), high on consumer appeal and super-efficient on inventory, leading to better margins and cash flows even in a high number of SKUs/ sizes business.

In a bid to stay relevant, retailers are introducing private labels in this segment for price conscious consumers. Popular fashion trends are also being translated into goods at sharper price points to attract the consumers. In conclusion, a right business model based on strong supply chain capabilities is required to succeed in this fashion conscious value based business.

As the interest in this segment magnifies, a slew of brands has ventured into kids’ sports and athleisure wear. How has this affected your business strategy?

Our marketing effort is directed at making Soch the preferred brand in the Indian wear space. Salience is built through campaigns across print and outdoor. Personalised campaigns are done through digital, email and Soch Circle loyalty programmes. Below-the-Line is done through catalogues, in-store retail signages and coupon-based offers.

To successfully turn around Victoria’s Secret, Sycamore will need to change up the corporate culture, reinvent the fashions and redesign the stores to make them more contemporary, experts say.

“As the resale revolution continues to gain momentum, participating in re-commerce is not only good for our planet, but good for business,” said Mark Breitbard, President, Gap Inc. Specialty Brands. “Our customers are diversifying their closets, whether with new clothing, rental pieces, or secondhand goods. We’re thrilled to partner with thredUP in offering a sustainable and innovative way to shop for the closet of the future.”

Going forward, Kishore asserted, “While with increasing eco-consciousness, this category is growing steadily there is a need to educate and make the audience aware of the positive impact that each purchase has on the environment and health of our children, farmers and factory workers. Furthermore, the cloud of misconceptions that organic clothing is dull and not stylish, is unavailable in bright colours, is difficult to maintain and is only for occasional wear, needs to be addressed. The widespread adoption of organic clothing will happen when consumers realise that organic garments can be fun, affordable, low maintenance and for everyday wear.”

“The kind of experience that exists today in Tier II & III is not going to be acceptable a year from now. People are expecting services on the likes of Tier I and metro and this is an area of investment for retailers and brands. This is an area where we have also made some progress but there is a long way ahead of us. We have revisited our network design and inventory placement,” he adds.

In an exclusive interaction with IMAGES Retail, Vinay Chatlani, Co-Founder and Executive Director, Soch talks about the retail journey of the brand, the international growth and also reveals what’s next for his brand.

Parents’ brand awareness and inclination towards high quality apparel has even trickled down to the kids as well, who have now emerged as a new independent buyer group altogether. The modern generation of kids is no more like their erstwhile peers; they are righteously more demanding and exhibits an increasing say in purchase decisions.

“Recent shopping trends on Myntra have indicated that customers like to buy trend-forward labels and don’t restrict themselves by shopping from top brands only. Sportswear, led by the pre-teens, and accessories are the new categories that have immense growth potential and will be a key focus area for us this year,” Myntra adds.

Victoria’s Secret suffered a 12 percent drop in same-store sales during the most recent holiday season. L Brands said Thursday that same-store sales declined 10 percent at Victoria’s Secret during the fourth quarter.

The opportunities in the Indian kidswear industry has attracted a long list of international and organised brands. This shift is taking place on account of changes such as a rise in the disposable income of the people and the increasing influence towards foreign culture.

Logistics and payment gateways charge high commissions which ultimately influences the price of the product. The logistics of Cash on Delivery as a service is another problem that is often faced by e-commerce setups. Last but not the least, as per our law, the customer can reject or deny an order just in case he changes his mind. These increase return rates and overall costs and are most common for COD orders.

What is the total retail area of the brand and how are you planning to expand it by the fiscal end?