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Another pne is designer wear. Amazon has added more than 100 designer boutiques on Amazon Fashion along with this they are also promoting lot of young designers.

In addition to catering to under-tapped retail consumers, CityKart is increasing their profits by optimising and chasing the right business model.

At present Cover Story has 22 exclusive outlets across Delhi NCR, Mumbai, Surat, Kolkata, Coimbatore, Kochi, Chennai, Indore, and Vadodara. Overall, Cover Story is present across more than 80 doors at Central, Kapsons, Iconic & Sohum. Additionally, the brand has its own online store to help cater its customer from anywhere, by simply visiting the website – www.coverstory.co.in Cover Story is retailed through online marketplaces including Myntra, Jabong, Amazon.in and Koovs.

One trend which is quickly catching on this season are multitude transformer suits which have convertible features and menswear brands are highly banking on its success.

Who’s your target audience and in this TG, how important is customer satisfaction in each group?

“This year we are focussing on a couple of segments. Our Indian wear store is even more exciting this year. The ethnic wear store offers a selection of 2 lakh styles from over 3,000 brands which includes brands like Manyawar, BIBA, Rangriti and W for woman at affordable points. The store offers nearly 4 times more selection than any other online ethnicwear store,” stated Sirdeshmukh.

“We work on the concept of the shelf calendar which is very detailed from the beginning of the season. We are not into bespoke tailoring as of now, but we give personalized customization offerings,” says Dhingra.

The brand opened its first store in Delhi in March 2018 and the second store was opened exactly six months later in Bengaluru. Both the stores are franchisee stores. The Delhi store is spread across 1,100 sq.ft and the one is Bengaluru spans around 2,500 sq.ft. Going forward, average size stores will be between 1,000-1,500 sq.ft.

How much revenue are you targeting in the next one year?

Traditionally, although metro cities have always contributed more towards occasion specific sales, with the flow of information and easy access to wide range of brands, non-metro towns have emerged as parallel contributors of this market as well. “The consumers of Tier II & III cities are increasingly following the latest trends and wants to be in sync in as far as fashion goes of their counterparts in metros and Tier I cities. And with availability of proper infrastructure of malls and high streets, it has now become easier to gain foothold in these markets,” says Pratikh Rajpuria, Director, Manish Creations.

The revamped outlet houses a wide range of formals, casuals, denims, suits and blazers, and accessories.

Bare Necessities will continue to operate its site as it has and will run as a standalone and complementary brand to the other eCommerce sites. Over time, for those brands that would like to serve additional customers, Walmart will work to integrate the Bare Necessities’ assortment onto Walmart.com and Jet.com.

Ethnix is also always working on product innovation. For instance, the brand is offering in-store visuals in terms of product images, so the customer knows how to accessorize his/her ensemble. Apart for catering to the mass market, the brand is also into making bespoke garments.

About 80-85 percent of the company’s revenue comes from apparel and its primary target audience is the lower middle class.

1-India Family Mart has been consistently proving its mettle as one of the fastest growing value retail chains by providing affordable fresh fashion and general merchandise to its large customer base in Tier II and III cities. With its inception in 2013 and a vision to address the need of 75 percent of the population that resides in the small towns and cities of India, 1-India Family Mart looks to expand and accumulate around 12 lakh sq. ft. of retail space by 2020.

Talking about his new sneaker drop Virat Kohli said, “This is my first sneaker collaboration ever and I am super excited to be doing it with PUMA. I live in my sneakers and wanted us to create a versatile silhouette that would become a wardrobe staple for both men and women. Cricket is a big part of my style so with PUMA I have reinvented the Basket with elements of the sport that reflect in the design of the shoe.”

This increased focus on perfecting the technology and business has even led to the company’s continuous growth. The company is growing at a CAGR of 30-40 percent and closed its last financial year with a turnover of around Rs 200 crore.

Walmart has acquired lingerie brand Bare Necessities.Bare Necessities was founded in 1998 and offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear

In addition to catering to under-tapped retail consumers, CityKart is increasing their profits by optimising and chasing the right business model.

Ethnix is growing categories each season on overall ratio and has planned an expansion of almost 50 percent over the next two seasons.

“People as individuals have started celebrating life every day. It’s not limited to the defined festivals. The lifestyle includes travel as another crucial aspect, and people have become fashion conscious. It is true that they have started shopping throughout, but the response during festivals always takes the lead,” says Suvarna Kale, Head of Design, Blackberrys.

The brand is bringing alive the new trends in style through an aesthetic portrayal for the new age Indian consumers who have a global outlook and admire fashion in their everyday life.

“Luggage and travel gear have seen growth of 130 percent in sales over last year. Customers took to festive shopping with jewelry doing 3x of sales compared to last year,” he added.

He added, “We are equally focusing on handloom and handicraft stores. With over 1,500 weavers and craftsmen along with state co-operatives across India, authentically sourced, Amazon now features 5,000+ styles on the Handicraft and Handloom Store on Amazon Fashion.”

“Traditionally, wool has been sought as a product for winter because it’s bulky, heavy on the skin. Neeman’s is breaking this myth by using Australian Merino wool, which is superfine, eco-friendly and lightweight,” said Amar Preet, Co-Founder/Director (Operations), Neeman’s.