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Brand Awareness & Visibility

It’s been a very difficult and careful job to bring the brand back to recovery. The customer’s expectation was to be very careful with the money they had and expected a lot more promotion and discount driven even in the luxury sector. As we slowly progress back to driving experience and aspiration for a better product and for newness, it will take a while; we’ve seen very good reactions to our new collections.

In all, the gold and gold jewellery industry is undergoing major changes. Consumers are making gold a part of their must-have pieces more than ever before. Online retail experiences are booming, with big brands taking the lead to ensure a smooth and delightful purchase environment. The trends in gold jewellery design are including the processes of revival as well as reinvention. But even as gold jewellery emerges in many new avatars, the core remains untouched.

Talking about the current trends in colors and styles, Barat states that young city folks who are fed up with being restricted to their homes are also turning to bright colors. “Whites are doing well in general since it is a symbol of purity and new beginnings. Earthy beiges and sky blue are also gaining momentum since these are colors that soothe and calm the mind. At the same time, young single city folks, the psychographic segment that is fed up with staying home and is raring to get back to the normal ways, are increasingly opting for bright reds and colorful prints. Also, more than styles, fits are become super important. Today, it is all about boxy, a tad bit oversized, comfortable, relaxed, light clothing,”Barat says.

In Institutional & Distribution business, as the economy started opening up, Bata won orders to supply safety & industrial shoes to companies in cement, steel & railways sectors. In addition, it continued its expansion drive in smaller towns by appointing new channel partners

Maintaining & Communicating the Social responsibility – Safety & basic Hygiene

The fashion apparel business is yet to see a revenue growth over last year. However, we have taken this opportunity to re-visit fundamental beliefs of retail and consumer behaviour. Thus growth for us has come on many fronts, some of which include deeper use of data analytics and in-sights, adoption of an agile model, re-look at our entire buying and supply chain strategy and off course having focused on building a more resilient and dynamic approach in the way we conduct our day to day business.

It has been a tough one year for the Retail Sector. The onset of COVID-19 and the shutting down of stores and malls indefinitely was a challenge no one had predicted. Millions of retail employees lost their jobs. Retailers were left with little manpower as workers migrated to their native places, and with each day turning up huge financial losses, the situation has been chaotic and worrisome to say the least.

The brand has been consistently investing in efforts to elevate product experience and create innovative brand moments for consumers and key street style enthusiasts.

In an exclusive interview, IMAGES Business of Fashion talks to Francesca Muston, Vice President, Fashion, WGSN about the evolving loungewear market and its relevance in the near future.

Standardization/ Adaptation

Ramirez, an 18-year H&M veteran, was previously Global Sales Manager for Fashion & Other Stories. She takes over as H&M India’s new Country Sales Manager and will be based out of H&M India’s head office in New Delhi.

Meanwhile, the structure of the gold market is facing an unprecedented wave of change resulting from evolving gold demand patterns, regulatory changes, new types of participants and even newer innovations. The response of individual gold market centres to these opportunities and potential threats is what will shape the gold trading landscape over the next decade and beyond.

As the third largest producer of cotton in the world, cotton farms in the United States have been committed to continuous improvement for decades. US cotton aims to achieve these goals by banking on new technology, producer funded research and a continuous improvement program by the U.S. Cotton Trust Protocol™. The Trust Protocol proves, measures, and verifies US cotton’s continuously improving sustainability credentials, giving brands and retailers the critical assurance they need that the cotton fiber element of their supply chain is more sustainably grown with lower environmental and labor risk.

Footwear major, Bata India Limited, has announced Bollywood actor Kartik Aaryan as the company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, Kartik will be seen promoting popular brands under the Bata umbrella.

Spread over 2000 sq. ft., the new adidas Originals store is an ideal one-stop-shop destination for the northern region’s sneakerheads, street style enthusiasts, fashion forward millennials and Gen-Z.

We are working on the Omnichannel model. We have started working on our e-commerce website and app. We expect this to help us reach to a wider customer base and increase our inventory turnover too.

It has been a tough one year for the Retail Sector. The onset of COVID-19 and the shutting down of stores and malls indefinitely was a challenge no one had predicted. Millions of retail employees lost their jobs.  Retailers were left with little manpower as workers migrated to their native places, and with each day turning up huge financial losses, the situation has been chaotic and worrisome to say the least.

The festive season brought in a strong wave of positive sentiment in the market. We witnessed a positive trend in sale both offline and online.  However, we were still below last year in November and December.

In our physical stores we can’t eliminate the touch totally. However, we are providing the most secure shopping environment for our customers as well as our store executives. Some of the process changes include:

Adding to the frenzy, every shopper, till 8th March 2021, has won a chance to participate in a raffle and win exciting merchandise. The brand also planned a stirring activation to mark International Women’s Day with the loyal women brand friends and city’s fashionistas. The new store got every Originals’ fan, fashion lover, shopper and consumer at the mall kicked up as they shopped the latest collection in full glory.

Easybuy, the value fashion arm of Landmark Group, has shown

We also launched many initiatives to serve our customers during

Moreover, anti- bacterial apparel products are gaining advantage over other products as people wish for more hygiene these days. “There has also been a spike in the requirement and brand offerings for products with antibacterial fabrics and finishes,” adds Poddar.

Categories like casual wear, semi formal wear, loungewear, athleisure, nightwear, etc., quickly became work from home essentials and witnessed unprecedented demand since the pandemic forced people inside.