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How do you think plus-size fashion is evolving in India?

How is Ethnicity planning to hit this sweet spot?

Consumers today have specific requirements and expects brands to address them precisely. “Consumer behaviour has gone through a large change in the last 10 years with changing trends and preferences and also due to a larger choice available to them from both Indian and international brands,” agrees Saurabh Singh.

What is the location strategy of the brand – high-street or malls?

Helena Helmersson, born in 1973, started at H&M in 1997 as an economist at H&M’s buying department and thereafter held various roles within Buying and Production. Helena was sustainability manager for five years and after that production manager based in Hong Kong. For just over a year she has been COO (Chief Operating Officer) with responsibility for expansion, logistics, production, IT, Advanced analytics and AI and Insights and Analytics.

Key players in this segment are primarily focused towards cleaning up the adverse effects of an unorganised market by providing unique and attractive high quality products offerings. Major players are expanding their consumer base and are progressively passionate about adopting latest fashion trends.

In the backdrop of these challenges the Chairman thanked the government for taking the initiative in recognising the incidence of state and central tax levies and their impact on the competitiveness of exported textile goods by announcing the new Scheme of the Remission of Duties or Taxes on Export Products i.e. RoDTEP, which he hoped will address the issues of duties and taxes suffered by the entire value chain.

The second panel discussion saw experts discussing on sustainable and environment-friendly manufacturing practices increasingly adopted by international brands such as Levi Strauss & Co, The Woolmark Company, Lenzing and Crea Worldwide to reduce hazardous chemical discharge and make the products biodegradable.

According to Sanjay Vakharia, CEO, Spykar, the modern consumer prefers versatile products, especially when it comes to jackets. “Be they casual or formal, the consumer wants to buy and utilise jackets at multiple occasions. That could be a possible reason that jackets are doing better. Suits and blazers are classic products and are for a very formal occasion, whereas jacket is a very trend-oriented product, which gives the consumer freedom of use. Also, the ease of handling and maintenance could be a possible reason for the rising popularity this category,” he says.

The Market

Innovation by Brands

We are one of the few retailers who have set-up systems that mirror Omnichannel functionalities before most retailers caught on to the buzzword. We view this as an essential service that must be offered if brands want to remain relevant. We price our products well and therefore we never offer discounts. We continue to believe that discounting leads to a poor Omnichannel experience as pricing parity becomes impossible to maintain with multiple channel dynamics.

The products have been priced in the Rs 149 to Rs 1,499 range on Snapdeal.

Sushruthi Krishna, Brand Head, The Humbl Co, said, “’The Humbl Co.’, an age-inclusive and affordable menswear brand, is a raging hit in the market. What makes our association with Mahesh Babu interesting is that the close-knit synergy that led to the creation of the brand. Right from the branding to the micro-level, we relied deeply on Mahesh’s personality to build a product that’s truly reflective of his star-power and his down-to-earth off-screen personality. As the exclusive clothing partner of his latest blockbuster movie, ‘Sarileru Neekevvaru’, we worked closely with Mahesh to create unique looks for the film. This collection is also now available with ‘The Humbl Co.’ for shoppers. I’m looking forward to the exciting direction that ‘The Humbl Co.’ will take with Myntra. We have also recently launched the brand in the offline format in Hyderabad at AMB Cinemas, Sharath City Capital Mall and we are seeing some great traction there as well”

This is the second round of debt infusion by Trifecta into the company, a statement said.

“Earlier, the market for jackets in India was absolutely necessity based. Over the years, increasing fashion awareness, rising aspirational lifestyle habits and the need for seasonal clothing, have been instrumental in intensifying this category. Nowadays jackets are somewhere between formal and street wear and are used as a fashionable product with high level of comfort,” adds Pragati Srivastava, Director and Brand Head, Parx.

Gold imports are highly elastic to increase in import duty, just the way retail demand is to domestic prices of gold. If gold prices and import duty remain high for long, they can undo the gains made by organised retailers in recent years, which were driven by higher same-store sales and expansion of outlets.

The plus-size category is growing at a fast pace in India. aLL has been a pioneer in fashion for plus size individuals and over the last 14 years, the brand has grown exponentially pan India – across offline and online retail channels. This is proof that individuals with curvier bodies are looking for a fashion forward brand which complements their body type and offers great fits.

Moreover, according to Doshi, jackets have gained higher prominence due to their utility value, unlike occasion based categories like suits/blazers which a consumer finds a huge investment for one time wear now.

Sweatshirts are the ultimate crossover of style and comfort, and in an age where comfort and practicality take centrestage in fashion, it’s no surprise that this cross functional piece of apparel has become a wardrobe staple across the world.

Over one crore weddings take place in India every year spanning all sections of society. The wedding industry is estimated to be worth $50 billion, a large percentage of which comprises of the apparel segment. Half of India’s 1.3 billion population is under the age of 30, with high disposable incomes. This assured section of the population, so influenced by social media, want to plan their weddings and the frills that go with it – including clothes. Aiding these fashion conscious men and women in their wedding planning are e-commerce, social media influencers and fashion magazines.

HSE had recently announced its FY19 financial results, reporting a net revenue of Rs 90.2 crore and profit of Rs 1.3 crore.

“Earlier, the market for jackets in India was absolutely necessity based. Over the years, increasing fashion awareness, rising aspirational lifestyle habits and the need for seasonal clothing, have been instrumental in intensifying this category. Nowadays jackets are somewhere between formal and street wear and are used as a fashionable product with high level of comfort,” adds Pragati Srivastava, Director and Brand Head, Parx.

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“South Asia is a critically important region for the global fashion industry, and indeed, one of the priority geographies for Laudes Foundation. We are thrilled to be able to support this group of creative and ambitious innovators who are each contributing to making fashion a force for good,” says Leslie Johnston, Executive Director, Laudes Foundation (formerly C&A Foundation).